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SMG wins InfoFort's Performance Marketing account

Dubai, UAE - 02 February 2015 Media agency Starcom MediaVest Group Dubai has won the Performance Marketing for InfoFort, the leading records and information management solution provider in the Middle East and Africa. The appointment of SMG to work across InfoFort portfolio of business services is a result of a centralization of the businesses marketing function, where a need to consolidate their digital suppliers and performances was identified.

SMG will be responsible for driving and improving Organic and Paid search during 2015, whereby the SEO team will coordinate with InfoFort's offices across the MENA region to deliver SMG's strategic and innovative capabilities.

Ali Nehme, Managing Director of Digital at VivaKi MENA, said, "This is a significant win for us, because our performance strategies for the B2B category will highlight our tailored digital capabilities. We want to be a partner for clients on all things digital and we want to leverage our performance marketing to help delivering great results for each business in the region.
"The records and information management industry evolves constantly with emerging technologies and as industry leaders in the region, we are always looking to adopt innovative and advanced technology practices. SMG's performance marketing and digital services will allow us to better connect with business communities in the 15 countries we now operate in and to make sure that we serve the growing needs for information governance and records management," says Abed Shaheen, CEO of InfoFort.

This win follows the news of SMG Dubai ranking as the top media agency in the world in The Directory BIG WON Rankings 2014, which was announced by global marketing trade The Drum last month. The BIG WON is one of the most extensive awards ranking reports in the world, compiled from 32 award shows and spanning 5,138 pieces of work. Citing a rise in media creativity, they began tracking Media Networks just last year, and they anointed SMG Global the number one agency network now for both years.

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